Landing Pages for Forex Affiliates

Listed Under: Forex Affiliate Marketing

Follow the first and second parts of this series.

Hosting And Speed

As you would expect, your prospects want answers and results immediately (after all, don’t you when you’re searching?). Google will penalize you if your site takes a long time to load, as it lowers the “user experience”. Now, don’t react and find the fastest server with a 10Gbps connection which will cost you a small fortune, just spend some time on the design of your site.

Instead of creating html on the fly with PHP, consider making static html content which will load faster once your coding is complete. Also, compress your images and alter the resolution to make them smaller, and optimize your video to get the best quality in the smallest file size possible. Again, this makes the pages load faster. Avoid flash animations too.

Don’t Overdo It

Don’t go overboard by using “free” in every other word, followed by a testimonial. If your
landing page starts to sound over the top then you’ll get slapped. You probably think you’re doing the right thing by reinforcing your message, so be careful, you need to strike the right balance. Also keep slide up banners and ads to a minimum.

If you are collecting personal/contact details, then you need to have substantial and real
detail in your “Contact Us” and “Privacy Policy”. Yes, you do need them and if you try to avoid these, you’ll get slapped.

Get Google’s Perspective

Once you believe you’ve finished then its time to get a 2nd opinion. I always use the Google External Keyword Tool to tell me what Google thinks my site is about. Just feed the URL in to have Google tell you what it thinks your page is about.

If the results show a lot of keywords that you didn’t consider, or if it doesn’t recognize the main keywords you’re targeting, then you need to review what you’ve done because Google isn’t rating your site as relevant as you think and you’ve potentially missed something.

Above all, the squeeze page needs to provide an answer or solution to the prospects
problem, and direct them to the opt-in to receive the full story (whether that’s the product, a free guide, or whatever). If they’re not opting in then you’ve failed, the squeeze page is worthless.

There seems to be mixed opinions on when to use sales letters, or offer free downloads -
however the reality is just to have something that fits to your niche and works, which is why we always need to test. What works for one niche may bomb in the next.

Click On, Click Off

Imagine if you could convince half of the people who left your site before joining or buying
anything to become customers…. Google uses a term called “Bounce Rate”, and they define it as follows: “Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.”

Most Internet Marketers sites have a bounce rate of 98%+ which is really bad for your
business! Imagine all those lost prospects, shame…

If your site has a 100 visits a day, and a bounce rate of 70%, then 70 people didn’t even check out your site. They missed the “call to action”, and you’ll probably never see them
again.

However, if you could reduce your bounce rate by 50% then just imagine the increase in sales and conversions? Over the course of a week, you’d have about 175 more subscribers or customers. 175 more customers = more $$$ regardless of what you are offering.