Social media as an SEO strategy

Using social media as an SEO strategy is relatively new. SEO is perhaps the most important factor that plays a critical role in a website’s success and the affiliate marketing business on the whole. Social media, can be used in different ways, but did you know that social media can also be used as an SEO strategy?

There are various benefits in making use of social media marketing, some of which are measurable such the number of Likes, Fans, followers, while some parameters aren’t. For example, enhanced customer service, brand recognition and developing lasting relationships and so on.

You may not fully “get a grasp” on social media marketing, but you can’t deny that social media marketing is important and should be included in any affiliate’s overall marketing strategy. Social media is here to stay, and it is up to you to make sure you use it to the best advantage.

SEO is a field of online marketing, that has earned itself a prominent spot in any online business. Affiliate marketing or mainstream business that has an online presence. With millions of searches every day, if your website cannot be found in the search engines, it is practically invisible to the world. Search engine marketing isn’t just about ranking your sites high, it’s about building your online brand. There are many factors that affect how a site ranks in the search engines and SEO is about optimizing your site as best as possible to help it succeed.

Most people treat SEO and social media as seperate niches and have or follow an independent strategy, while in fact there should be an element of SEO in all of your online activities, as well as finding a way to leverage your offline marketing methods online. As social media marketing matures, it is quite evident that social media does indeed impact a site’s SEO.

Social Networking Profiles

Besides the most popular social media sites such as Facebook, LinkedIn and Twitter there are literally many more smaller social networking sites catering to every kind of audience. Each of these social media sites has the potential to rank your sites in the search engines, increasing your online presence. Keep in mind that you should only create social media profiles on sites that you actually intend to be involved in. While creating a social media profile to just get the link is okay, an active profile is going to be worth much more in the long run. Social networking sites are a great place to establish relationships with potential individuals and build a strong community.

Connect with influencers

Every industry or niche has a though leader or influencers that your target audience looks to for advice. These influential personalities can help better position your brand or site in front of that audience. Connecting with them on social networking sites is the first step in building a relationship with them. Social media marketing is a give and take. You can’t expect others to share your content if you don’t share theirs. Google has also admitted they take author authority into account when looking at social media to influence the search results. A link or story shared by an active user has more weight and worth than that same link when shared by a spam account. Quantity is great, but sometimes quality is worth more overall.

Using Keywords in Tweets and articles.

Twitter has a 140 character limit. It is a great way to share a link to your blog, an article, or any other form of content. Incorporating keywords into the Tweets (using hash tag, used as #keyword) helps your tweets to get indexed into the search results page of the search engines.

On the other hand, facebook offers you more room to target keywords within your articles. The title of your article is a great place to incorporate keywords. You can also write a short description about the content of each post, which is another good practice to target your keywords.

Driving traffic to your main site

If you are going to syndicate or publish blog posts on your Facebook page or LinkedIn profile or group, don’t give out the whole post. Instead, include a snippet and a call-to-action that drives visitors from your social networking profile over to your blog or website. Having someone read the whole post on your social profile doesn’t give you the chance to lead them further into your site.

When it comes using social sharing buttons on your site, it needs to be done in moderation. Why would you want to send traffic away from your site? What good is getting someone to Like you on Facebook if you want them to purchase your product? They are already on your site, don’t send traffic away. Else, what is the point in all of your SEO efforts? Your social media profiles should serve as gateways to your main site, not the other way around.

Balanced publishing

Content posted on a social networking site has a shelf life. A recent study found that Facebook posts get 50% of their likes in the first 80 minutes. However, it takes 22 hours for that same post to get 95% of its Likes. There needs to be a balance on how frequently you publish your articles. Publishing too frequently means that you’ll push your content out. Publishing too infrequently means you’ll lose the engagement. Content or article marketing is a critical component of SEO, but is a fine line between too much and too little content.

Many sites allow for “social sign-in,” meaning you can leave a comment using your Facebook (or even LinkedIn, Twitter and many more) login information. Your activity on these sites is then linked to your Facebook account and gets published on your wall. Depending on how much blog commenting you are doing as a part of your link building campaign, you could be flooding Facebook with your actions. Some of your network might feel like you are spamming them and un-Like your page.

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Social media can be used in a variety of different ways to serve and meet a business or a website’s individual goal. By setting out on a social media strategy with SEO in mind, webmasters can take advantage of social media that will help improve their site’s overall performance.

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