Ok, we have CPC, PPC, CPA, CTR, CPM, now let me introduce you to the wonderful world of low cost advertising called CPV or PPV. I am officially acronymed out. CPV or PPV which is Cost Per View or Pay Per View respectively is an alternative to PPC advertising to generate traffic to your CPA campaigns. Very few people really cover or talk about CPV as I guess there has always been negative connotations... 

A big part of your CPA, cost-per-acquisition plan should be how and where you are going to promote your offers, products and services. This is not an indepth article but an overview of the methods available to you. OK, so in a nutshell there are 4 general types of promotion methods available: Organic Search PPC on the search network PPC / CPM on the content network CPV Each of these methods vary... 

There are primarily 2 types of CPA offers: Cost Per Action Cost Per Acquisition Cost Per Action: This is where someone gives up their email address, zip code, cell number or some other form of information and then you get paid. Cost Per Acquisition: This is where you get paid when the prospect actually converts into a sale (ie. money changes hands and they physically make a purchase of the product...