Twitter marketing tips for forex affiliate marketers

Listed Under: Forex Affiliate Marketing

Twitter marketing when put to use in the right way can bring a lot of benefits. Almost all niches tend to use twitter as an integral part of the overall marketing strategy, forex affiliate marketing included. Besides proving to be a good source of traffic, twitter marketing also brings value from an SEO perspective as well. Posting links to your articles or websites to Twitter has shown that the rate of indexing by search engines is much faster and more valuable.

Search engines have started using social signals into their search algorithms. The more popular the link to your article is, the more chances of it getting ranked higher. This is further strengthened by the arrival of Google+ which clearly indicates the path that lies ahead for search engine optimization. Here is a good resource from eConsultancy about the impact of social signals and search.

Moving on, successful twitter marketing requires efforts and a solid plan. You don’t just want to put in some hashtags and throw in your links. Well if it was only that easy. Successful twitter marketing requires engaging content within the 130 characters. So how does one go about doing this?

This article about successful twitter marketing tips speaks from a forex affiliate marketing perspective. It is assumed that the reader already has a twitter account and has used it.. rather passsively.

Forex Affiliate Marketing – Twitter Marketing Tips

#1 First and foremost, ensure that your twitter profile is set up correctly. Besides choosing a twitter name that reflects either your brand/website/niche, ensure that the profile summary is good enough to convey what your profile is all about. Most often one gets to see the twitter profile summary either left empty or filled with a random quote. By using a twitter user name, a good summary and also uploading a profile picture, these elements form the first point of engagement for someone who lands up on your twitter profile.

#2 Follow authority profiles that are relative to your niche. This helps you to start out by retweeting a tweet that you like or to join in on the discussion. By doing so, your twitter account gets more visibility at the same times provides activity for your twitter stream as well.

#3 Tweet engaging content that is relative to your niche. Do not let your tweets be all about you. Instead post some unique or interesting links to other sites that are within your niche. This doesn’t mean that you need to post links to your competitor sites. For example, if your twitter account is about selling forex signals, then tweet about the latest currency market updates. Do not forget to use the right hastags. Although twitter search has changed quite a bit and now does not rely just on the hashtags, it is a good practice as the hastags should be used more as an indicator of your tweet’s content rather than using a hashtag just to get more visible.

#4 Ask questions. Provide answers. Get involved. Did you know that your twitter conversations can also help in building followers? By being proactive on twitter by discussing with other tweets you can keep your account active, engaging and give the element of the human touch. There are way too many automated spam twitter accounts these days, so try to set your account different from the rest.

Twitter Marketing – Optimizing for SEO

Title Tags: Twitter displays results in the following format Name (username) on Twitter. If you want to rank for a particular keyword, then ensure that the name conveys the message. The only downside with twitter being that you can use only one ‘Name’ so choose it correctly. The simplest way would be to use your website name.

How to fix your title tag: Log in to your twitter account and click on settings and change your name. Do not confuse this for username.

Description Tags: Meta descriptions do not quite impact on the search results as a whole. However meta descriptions are powerful in terms of increasing the CTR. The more descriptive your meta description tags are, higher the chances of your link being clicked. Read this article about harnessing the power of meta descriptions.

In Twitter, the ‘bio’ is what acts as a meta description tag in search engines.

As stated earlier, using a highly focused descriptive bio will help your twitter account to be more visible.

Twitter Marketing Tips – Twitter Automation

Tweet about industry topics: In order to build authority to your twitter profile, make sure that you tweet about the latest news and updates from your industry. To automate this you will first need to sign in to Google.

• go to google alerts and type in your search query. For forex affiliates, use keywords such as EUR/USD analysis, US economy and other such terms.
• Select the result type to either everything, news or blogs to fine tune where you want the results to be picked up from.
• Select the duration to once a day or as it happens, based on your personal preferences
• Select Only the best results to pick out valuable alerts
• Now choose Deliver to feed option and save

Twitter Marketing Tips - Google Alerts

Tip: You can restrict results to only one site. To restrict alerts to only one site, use site restrict operator in your alerts query ex: site:forexaffiliatesreview.com

With the above settings, you now have the latest google alerts that will display relevant alerts straight to your google feed reader and you would see the Google Alerts management settings. In the section ‘Deliver to, Google Reader’ right click on the link RSS Icon and open link in a new window. This would display the rss feeds for the news alerts that you just set up.

Note: Right clicking on the link ‘Google Reader’ will not show the RSS feeds.

Twitter Automation Using Google Alerts

The next step would be to connect the RSS feed from your Google alerts to your twitter account. To do so, login to Feedburner and ‘Burn a feed right this instant’ Put in the RSS feed URL you copied from the previous step and follow the onscreen instructions.

Once completed, go to the ‘Publicize’ tab and click on ‘Socialize’ from the menu. Click on the ‘Add a Twitter account’ to authorize feedburner to post to your twitter account. The socialize settings need to be as displayed in the screenshot below.

You can tweak the settings of the Post Content by selecting the various options from the drop down in order to display the tweets correctly. Due to the nature of Google alerts, you might see a few HTML tags being displayed as well.

You can also select the option to either display or hide any hashtags, although a good practice is to always make use of hashtags in order to tag the tweets accordingly.

Ensure that you limit the number of posts in order not to make your twitter account overly automated. The key here is to find a balance between the number of tweets being posted automatically against the number of tweets that you update manually.

For advanced users, you can also make use of the keyword filter in order to publish tweets that strictly matches your search criteria. This is a good option where you can set your Google alerts to a broader match within your niche and then filter the items to be posted to your twitter account based on targeted keywords in the items.

Note that you need to choose your query carefully in order to post only the relevant updates to your twitter account. Do not just rely on this automation, but rather continue to post manual updates as well. Last but not the least, don’t forget to activate the Feedburner socialize settings.

The above illustrates one of the many ways you can automate your twitter account and start building a successful twitter marketing strategy, be it forex affiliate marketing or any other niche for that matter.